Found this article via twitter and thought it worthwhile to share in my blog! Mostly because I’ve encountered my fair share of 404 pages myself. (heeeey I’m human too!)
I especially loved the example below. I mean, if I was a consumer and I came across this page, it would actually make me more likely to trust the company because they come across all the more personable and genuine. And the customers feel included in company choices! Well shit, good work guys.
I mean, if that isn’t creative technology, well I might as well go fire myself from this blog.