R&D or R&R

Today the team and I traveled to the North Shore/Devonport to do a little research and development for one of our products: a stylish yet still as efficient surf poncho that is also made from sustainable material. Image

We figured since we were already in the North Shore might as well take a nice break at North Head.

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It’s pretty sick up at the top, not only cause of the stunning views of the harbor and Auckland, but also because North Head was used as a defensive fort during the Russian scare.

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Thus, there are heaps of tunnels and bunkers built into the mountain which we had a blast exploring and attempting to scare each other. Some of them were so dark that we literally ran into the wall. We decided it was a good place to do some filming/photographing of our products. Maybe even some advertisements where we play with light.

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Beau attempts to scare me. The photo was much scarier.

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The boys. I believe that’s Rangitoto in the background.

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After a little exploration, we decided we should probably do some work.

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So we packed up and headed to a surf shop to check out the competition.Image

The current surf poncho market is pretty small.

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Made from straight up towel material. Not very flattering, even on Corey. The shape is very rectangular, the outside pretty dull, and not very wearable unless you are a hardcore surfer.Image

Taking our measurements. We feel there is room for improvement. Stay tuned to see what we come up with.

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